Have you ever wondered how your fundraising efforts relate to your constituents from different generations? Odds are your Gen Z and Baby Boomer donors are learning about and engaging with your nonprofit in very different ways. Your outreach should be optimized through a generational lens to ensure you’re reaching the right audience with the right message and inspiring generosity!
Last May, Bloomerang interviewed over 1,000 donors of all ages and asked them to tell us how they discover nonprofits to support, how they stay connected to those nonprofits, their fundraising event habits, donor retention preferences, and more!
Join this free 60-minute webinar to learn more about:
- How different generations prefer to get involved with your organization.
- Communication preferences and strategies for Generation Z through Baby Boomers.
- Tips on how to account for donor preferences in your follow-up and retention efforts.