In this free webinar, join subject matter expert Tracey Church, Principal Researcher at Tracey Church & Associates and Co-Editor of “Prospect Research in Canada,” to learn where to look for prospects, and how to get information on major giving individuals, foundations, and corporations using the many resources available to nonprofits (some for free, some fee-based). Bonus: understand how to identify which of your prospects may be appropriate for blended gift asks (that’s right, major and planned giving, for example!). Organizations of all sizes will learn how to use wealth indicators, linkages, and affinity to your cause to assess alignment with your needs and to estimate the next best ask amount for your fundraising team. This session will include some real-world examples and case studies, and Tracey will provide an extensive list of resources.
