I hear it every day from my audience: ‘I’d like to post on social media, but I’m too scared.’ And I get it, posting on social media feels ick right now. If we post a win, we feel uncomfortable celebrating when others are struggling. If we post a woe, we’re flooded with comments about being grateful when others are struggling. If we say something, we’re fearful of saying it wrong. If we say nothing, we’re accused of being silent witnesses. So how do we survive cancel culture as business owners and use this powerful media tool to our advantage? In this presentation, Kate Toon will share how to use social media to win the hearts, minds, and wallets of your ideal customers. How to set goals, understand the metrics, and build a relevant, memorable, trustable brand.
Digital Marketing Institute
