Digital Main Street

This workshop hosted by the Toronto Digital Service Squad will leave you with a better understanding of how to leverage the power of social media to grow your online community, drive sales, and reduce marketing costs.

What they will learn:

  • How to choose the right social media platform(s) for your business
  • How to set up and optimize social media profiles
  • The basics of Instagram & Facebook shopping and how to utilize shoppable feeds
  • Best practices for engagement on Facebook, LinkedIn, Twitter, Instagram, TikTok and Pinterest
  • Growing your social media community using both organic and paid strategies
  • Planning and curating your social media content
  • Tools for managing platforms and scheduling posts to save you time and energy


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