Don’t let the phrase “major gifts” scare you off. Major gifts are the gifts we cultivate and solicit one on one. Where we think about our donors individually and come up with strategies, communicate one-one, and solicit specific amounts either in person or through phone, video chat, etc. Next to planned gifts, they’re the least costly and most reliable gifts to solicit, so every organization should develop a program of whatever size fits their capacity. Join Brian Saber, president of Asking Matters and master individual gift fundraiser, to learn how to start a major gift program no matter what your budget size and how little staff you have. During This Nonprofit Webinar on Mastering Major Gifts, You Will Learn:
How to carve out the time so you’re not doing more work but more impactful work
How to set goals that are realistic and clearly defined
How to figure out the tools you need…and the ones you don’t (like a super-deluxe database!)
How to develop a major gift plan based on your organization’s overall strategies, with the right role for everyone
How to identify who to cultivate and solicit
How to develop a program of cultivation opportunities to keep donors engaged throughout the year
How to engage the board in major gift work
How to start today!