Join us for a hands-on nonprofit training where you will learn how to apply the principles of ethical storytelling to transform your fundraising communications. This tactical session will guide you step-by-step in gathering evidence from key stakeholders – including your story contributors and audience – to define ethical excellence in your nonprofit storytelling process. You will also learn strategies for securing buy-in from your team so that you can launch your new strategy with success. Ethical Storytelling is about more than the messages themselves - it’s about working in collaboration with your story contributors to truly understand how they want their stories told. By the end of this 90-minute webinar, you will walk away with a clear understanding of exploitation and ethics in fundraising communications and possess a plan of action - that you create! - fully customized to your mission and tailored to the size of your organization. This is a critical piece of your overall nonprofit communications training and your nonprofit communication plan!
During This Nonprofit Webinar, You Will Learn:
- How to assess exploitative elements in fundraising communications
- How to properly engage empathy in your storytelling process
- How to collect and apply feedback from your story contributors
- How to conduct consent-based interviews
- How to collect and apply feedback from your audiences
- How to identify your own strengths and limitations as a storyteller
- How to engage your team in a collaborative process to define (and refine) shared principals
- How to create actionable guidelines that honor your contributors and inform your storytelling process