About this course
Historically, in the United States, individual giving has been the biggest source of private giving, far outpacing foundation or corporate giving. According to Giving USA, “American individuals, bequests, foundations, and corporations gave an estimated $592.5 billion to U.S. charities in 2024,” and, of that, individual giving “totaled an estimated $392.45 billion,” representing 66% of total giving.
A sustainable nonprofit organization has diversified funding streams, and individual donors can play an important role. If you or your organization is new to individual giving, this course is for you. We’ll provide you with an overview of the fundraising landscape and walk you through the key components of an individual giving program.
Reasons to take this course
Upon completion of this course, you should be able to:
- Explain the importance of individual giving in a nonprofit fundraising strategy
- Identify key steps for a successful individual giving program
- Draft a plan to start or improve your annual individual giving program
Instructions for Zoom
- Register for a live session by selecting the “Register" button above
- Expect an email from Zoom (From training@candid.org) with a calendar invite and a link to join the session
- An automatic reminder email will be sent 1 week and day before the start of the course
- If you have any questions, please contact training@candid.org