BrightTalk

In this webinar, the presenter looks at three ways participants can improve their customer journey by exploiting recent advances in AI, Data collection, and retargeting technology. Specifically, they will discuss:

  • Conversational AI: Explore how AI-powered chatbots can improve the customer experience, saving you time and money by delivering precise responses, autonomously creating content, and eliminating chatbot inaccuracies
  • Retargeting: Discover how to tailor retargeting efforts to customers at different stages of the buying process, including cart abandonment, site browsing, and past visits
  • Leveraging Real-Time Data: Learn how to leverage real-time customer data to identify areas where customers are being lost, measure and improve engagement around your campaigns and initiatives, and connect channels for a seamless omnichannel experience that reduces friction



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