Stories possess a remarkable ability to captivate audiences and inspire generosity. The most compelling narratives and effective storytelling techniques can help your nonprofit engage donors with your mission, ultimately encouraging them to contribute again. In this session, we will explore how Boys and Girls Clubs can enhance communication with donors to strengthen cultivation and retention efforts, making year-end fundraising seamless and successful.
Learning Objectives:
• An analysis of first-time donor retention, exploring the reasons behind donor lapses and the role of storytelling in this process.
• Strategies for using empathy and emotional appeal to engage your audience and encourage them to make a second gift.
• The significance of segmenting communications and incorporating a personal touch, along with examples of how successful organizations are implementing these practices.